Last week, I wrote about making your research more accessible to decision makers. I wanted to follow-up on this post and briefly cover three common mediums of public dissemination, at least among the academic circles that I am apart of: (1) Newspaper/Magazine articles; (2) Blogs; and (3) Policy Briefs. More about each outlet below:
Newspaper/Magazine articles: Publishing an article in a well-known magazine or newspaper is often a coveted achievement because of the level of exposure your research will receive. This will require careful and concise language, ranging between 700 to 1,000 words depending on the outlet. You will also need to come up with attention-grabbing headlines, and immediately open the article with your main message.
Carefully paying attention to your favorite articles is a great way to see this in practice. For example, here’s an article headline from the Washington Post that gets straight to the point: Antarctic ice loss has tripled in a decade. If that continues, we are in serious trouble. And this is the first sentence: “Antarctica’s ice sheet is melting at a rapidly increasing rate, now pouring more than 200 billion tons of ice into the ocean annually and raising sea levels a half-millimeter every year, a team of 80 scientists reported Wednesday.” The empirical study informing this Washington Post article is much more complicated. It focuses more on methods and the specifics of the researchers’ quantitative findings. The empirical article, as written, may not be well understood by non-technical audiences, but the findings and potential implications can still be highlighted such that any reader can understand what these scientists found and why it matters.
Blog Posts: Blogs are a great way of making your research accessible to niche audiences, and your article should be tailored according to their specific interests. However, make sure that your writing can still be easily understood by audiences who are unfamiliar with the general theme of the blog, keeping in mind that you want to increase readership. Posts should also be short, typically 500 to 800 words. Try to make the language conversational, meaning that you try to write like you speak, but be concise. Lastly, it’s always helpful to include visuals, such as photos or graphics. Graphics should be clearly explained or self-explanatory.
The topics and language featured in personal blogs is less strict, but I recommend writing professionally and cautiously, regardless. You never know who may read your blog and be offended, which may get you fired, set barriers for subsequent employment, and/or discredit you among important groups or decision makers.
My blog, for example, shares what I learn. I explain why I started this blog here. The benefit of sharing what I learn is that it forces me to clearly explain a topic or skill, which reinforces my learning and may help others who wish to learn the same thing. Plus, it invites feedback, which will help me to improve. I highly recommend it! Also, I have a running list of some of my favorite blogs here.
Policy Briefs: Policy briefs are typically aimed at policymakers or advocacy groups who are interested in a specific topic. These can be bit longer, typically 4 pages or less and between 1,500 to 2,000 words. It should provide a concise overview of a specific issue and recommendations for action. Make sure the recommendation is supported by credible research and identify who should perform this recommended action. Implications and recommendations should also be made in the introduction of the policy brief. For example, here’s a policy brief by PRB: Enhancing Family Planning Equity for Inclusive Economic Growth and Development. The implications and recommendations are highlighted in the last sentence of the first paragraph: “Lack of economic opportunity can produce multigenerational cycles of poverty, threaten social cohesion and stability, and even reduce economic competitiveness, but countries can achieve inclusive growth by implementing strategies that promote “broad-based expansion of economic opportunity and prosperity.” You can see that PRB clearly outlined what was at stake and also made a clear call to action. I recommend reviewing more policy briefs to see other examples.
The main takeaway is that when you look to share your research in different public outlet, make sure to consider the general format associated with publishing in through that medium. The format is very different from what I have a learned in grad school. It will definitely take a lot practice, but as an additional incentive, this kind of writing, especially the policy brief, is great for grants!
Stay tuned for an upcoming blog post on tips for effective communication for non-technical audiences!
Links to more resources: